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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on the Innovation of Higher Vocational Tourism Management Professional Training Mode under the Background of Integration of Culture and Tourism

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DOI: 10.25236/acaelt.2019.271


An Ying

Corresponding Author

An Ying


With the sustained growth of domestic economy and the improvement of people's level, tourism has developed rapidly. However, at this stage, rural tourism and scenic tourism have gradually been unable to meet the tourism needs of tourists, and need to transform and upgrade the tourism industry. For the purpose of integration of culture and tourism, transformation and upgrading need to be based on high-quality tourism management professionals. Therefore, under the background of cultural integration, it is the main task to construct a reasonable professional training mode and train new type of comprehensive talents in tourism management. However, there are still some problems in the training of tourism management professionals in higher vocational colleges, such as unreasonable curriculum, insufficient training of students' skills and insufficient professional competence of teachers. Based on this, it is of great significance to explore the new path of talent training for promoting the integration of culture and tourism.


Integration of literature and Tourism; Vocational school; Tourism management; Talent Training Model; Innovative research