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Web of Proceedings - Francis Academic Press

Research on the Transformation of Guangdong Retail Development Model under Big Data Technology

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DOI: 10.25236/AISCT.2019.073


Zheng Guokai, Yi Luxia

Corresponding Author

Zheng Guokai


Under the current social development environment, China's traditional retail industry is also in the critical period of development and transformation, coincided with the fifth wave of information technology. In the context of the era of big data, how can the retail industry transform business models, this article will interpret the "big data + retail industry" in the context of the era, and analyze the obstacles to the development of Guangdong retail under the big data technology, and propose the big data technology in Guangdong retail industry. The opportunity to develop and transform and the path of realization.


Big data technology; Guangdong retail; development model