Author(s)

Hui Liu

Corresponding Author

Hui Liu

Abstract

While exhibiting the aesthetic value of art, cultural art derivatives bear the function of inheriting regional culture, which can not only maximize economic benefits, but also play a good propaganda role. This paper analyzes the influence of regional culture on cultural art derivatives, and proposes the development and sales strategy of cultural art derivatives based on regional cultural symbols. The development strategy includes: diversification of the development methods of cultural art derivatives, focusing on the development and innovation of cultural art derivatives, focusing on the extraction and integration of regional cultural symbols, and the establishment of specialized teams engaged in the development of cultural art derivatives. The sales strategy includes: establishing a customer relationship management system, using new media to enhance the value of cultural art derivatives, strengthening the brand building of cultural art derivatives, and optimizing the sales channels of cultural art derivatives.

Keywords

Regional cultural symbols, cultural art derivatives, development strategies, marketing strategies