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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on the Cultivation of Farmers' Entrepreneurial Quality in Hainan Rural Tourism from the Perspective of Global Tourism

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DOI: 10.25236/cstss.2019.007


Liu Jiajun

Corresponding Author

Liu Jiajun


Global tourism is the hottest topic in current tourism development. As a new development concept, it can guide the strategic direction of tourism planning. At present, with the advancement of the global tourism strategy, the country is accelerating the construction of tourism destinations and the transformation and upgrading of tourism, and promoting the development of tourism. Taking Hainan rural tourism as an example, this paper discusses the research on the cultivation of farmers' entrepreneurial quality, and puts forward relevant suggestions from the perspective of global tourism, in order to explore a new way to develop rural tourism.


Global tourism, rural tourism, farmer entrepreneurship, quality cultivation