Author(s)

Guan Bo, Zhang Xuejiao

Corresponding Author

Guan Bo

Abstract

Since the arrival of new century, there has been increasing change in the media industry with the rapid development of related technologies. Especially in current era of media convergence, the media industry has greater demand for practical and versatile talents. Therefore, how to cultivate the media graduates required by the industry has become an urgent problem for many local colleges and universities setting up relevant majors. With Radio and TV Editing major as example, this paper aims to discuss the problems faced in the process of practical professional cultivation and put forward solutions, so that the trained professionals can fully meet current needs of the media industry.

Keywords

Local colleges and universities, Radio and TV Editing, application-oriented, personnel training