Author(s)

Lihui Li

Corresponding Author

Lihui Li

Abstract

Studying the ideological and political education of colleges and universities in the new media era has very important theoretical and practical significance for realizing the basic tasks of cultivating students' moral quality and establishing personality. It analyzes the characteristics of new media, points out the opportunities brought by new media for college ideological and political education, and proposes the innovative path of ideological and political education in colleges and universities in the new media era: we should improve the new media information supervision system and enhance the positive impact of the social environment. It is also necessary to strengthen the construction of network culture and strengthen the positive guidance of new media on college students' thinking. The curriculum should be combined with traditional media to innovate the ways and methods of ideological and political education in the new media era. The school cooperates with the new media literacy education and consolidates the basic content of values. We must also adhere to the principle of development and improve the ability of ideological and political educators to innovate.

Keywords

New media era, colleges and universities, ideological and political education, innovation path