Author(s)

Beini Xin

Corresponding Author

Beini Xin

Abstract

China's intangible cultural heritage is rich. The use of intangible cultural heritage for tourism development is an important practice in various cities. In particular, the integration of non-material cultural elements in the design of tourism cultural and creative products not only plays an important role in promoting the development of regional tourism, but also plays an important role in shaping the image of the city. The article analyzes the strategies and principles of using intangible cultural heritage in the design of cultural and creative products, and proposes recommended measures.

Keywords

Cultural and creative products; Intangible cultural heritage; Development strategy