Research on Chinese Enterprises' Overseas Investment Risk Based on PEST Analysis
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The turmoil in the international political and economic situation makes it urgent to strengthen the research and control of corporate overseas investment risk. The article uses PEST analysis method to analyze the overseas investment risk of Chinese enterprises from four macro factors outside the enterprise. This paper mainly analyzes the types and influencing factors of overseas investment risks of enterprises, combines the status quo of overseas investment of Chinese enterprises and past failure cases, discusses the risk control methods of overseas investment, proposes the strategy of establishing internal investment risk control system and the future development of enterprises overseas.
Investment risk; risk prevention; PEST analysis