The policies of Chinese animation under the strategy of the Cultural Renaissance
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DOI: 10.25236/CLLA.2019.088
Author(s)
Zhiheng Yu, Chengli Zhao
Corresponding Author
Zhiheng Yu
Abstract
This paper reviews the strategy of “cultural renaissance” proposed by the Chinese government in recent years and the Animation Restriction Orders proposed in this context. We believe that the development of Chinese animation under the current cultural revival strategy is a process of marketizing and will hugely expands the animation market.
Keywords
Chinese animation; Animation restriction policy; Cultural Renaissance Strategy