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The policies of Chinese animation under the strategy of the Cultural Renaissance

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DOI: 10.25236/CLLA.2019.088

Author(s)

Zhiheng Yu, Chengli Zhao

Corresponding Author

Zhiheng Yu

Abstract

This paper reviews the strategy of “cultural renaissance” proposed by the Chinese government in recent years and the Animation Restriction Orders proposed in this context. We believe that the development of Chinese animation under the current cultural revival strategy is a process of marketizing and will hugely expands the animation market.

Keywords

Chinese animation; Animation restriction policy; Cultural Renaissance Strategy