Author(s)

Li Ning

Corresponding Author

Li Ning

Abstract

With the rapid development of national and regional economy, international and inter-city exchanges are becoming more and more frequent, thus city image shaping and propaganda are gradually becoming a hot topic of concern, which is of vital importance to increase the recognition of urban culture and the iconic culture of related cities. At present, the image of Xi’an city is still lack of identification and its personality is also not clear enough due to various existing reasons in the urban development process. This paper mainly expounds the regional cultural characteristics of Xi'an city, sorts out the inherent cultural features of Xi'an city, analyzes the problems and corresponding strategies in the process of city image shaping, and conducts the research to meet the needs of Xi’an city image shaping from the multiple dimensions of material foundation and mean strategies of city image shaping.

Keywords

Regional culture; Image shaping; Xi'an city