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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on International Communication Strategy of Wuxi Intangible Cultural Heritage

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DOI: 10.25236/CLLA.2019.075

Author(s)

Zhu Yanhua

Corresponding Author

Zhu Yanhua

Abstract

To carry forward the excellent culture of the Chinese nation, promote Wuxi cultural soft power, and promote the international process of intangible cultural heritage in Wuxi city, this paper deeply analyzes the problems and current situation of the intangible cultural heritage, mainly reflected in the propaganda depth breadth insufficient, lack of professional translation talents, lack of system of the translated text, and the weak of the market effect. Therefore, this paper put forward the advice to strengthen overall coordination between government departments, strengthen government and school cooperation personnel training mode, compile system of translated text, and innovate external transmission methods.

Keywords

Intangible cultural heritage; Internationalization; Translation