Author(s)

Zhou Mengxi, Wang Rui

Corresponding Author

Zhou Mengxi

Abstract

Under the background of China's rapid economic development, people pay more attention to spiritual pursuit, which greatly promotes the development of tourism. The local and rural tourism included in tourism is a popular choice for tourists at present. However, the tourism industry as a whole has not been integrated, and the rapid development of local rural tourism has been greatly restricted. It Based on the background of local rural tourism, this paper studies the characteristics of local rural tourism scenic spots, explains the significance and function of creating scenic spot brand visual image and puts forward relevant design schemes. I Hope to promote the promotion and sustainable development of local rural tourism.

Keywords

Local villages; Travel; Scenic spot brand; Visual image