Author(s)

Xu Nan

Corresponding Author

Xu Nan

Abstract

With the continuous development of the economy and society, the Chinese public's awareness of the brand image has gradually changed, and enterprises have begun to pay attention to the visual communication design of the brand image. However, there are still many shortcomings in the perception of brand image by various companies, and there is still no deep understanding of visual communication design. Based on this, this paper describes the related concepts of brand image visual communication design. On the basis of this, from the aspects of design tools and media, the paper analyzes the development status of Chinese brand visual image design and studies the visual communication design based on the brand image.

Keywords

Brand; Visual communication; Design; The study