Author(s)

Bian Yinan, Jin Tianxing

Corresponding Author

Bian Yinan

Abstract

In recent years, as an important form of film and television art, animated movies appear more and more frequently in Chinese cinemas, which is closely related to the rapid development of animated film and television industry. However, some audiences have some misunderstandings about domestic animated movies. One-sided view of animated movies is that they are special theme movies, even designed for children. Because domestic animated films are not sure of the audience's psychology, the rhythm is not compact and stimulating enough to arouse the public's desire to watch. Therefore, domestic animated films are not widely accepted by the public. Therefore, this paper will focus on the rhythm design of animated films and the psychological impact of the audience to provide some theoretical reference for the development and improvement of domestic animated films.

Keywords

Domestic Animation; Film; Audience Psychological Mechanism; Psychological Needs