Author(s)

Sun Aobiao

Corresponding Author

Sun Aobiao

Abstract

The rapid development of modern economy and information technology has promoted the rapid rise and popularization of new media. Emerging industries such as e-commerce, self-Media and APP are developing well, and the market is being subdivided with traditional media. In this context, the television media are naturally affected and impacted, especially the TV investigation news programs with unstable communication effects. Facing the audience's entertainment and innovative viewing needs, TV investigative news programs are facing new challenges because of their content characteristics of paying attention to profound social problems and exposing sharp contradictions. In this regard, based on the background of the new media era, this paper combs the relevant research literature on investigative news programs. Based on the current situation of domestic television industry, the author finds that TV investigation news programs are facing many difficulties in development. For example, the phenomenon of audience diversion in TV media is prominent, the material resources are not fully utilized, and it is difficult to achieve horizontal optimization and integration. On this basis, the development path of “one cloud, multi-screen” system, TV application platform and innovative profit model are put forward for reference.

Keywords

New media; Television survey; News programs; Innovative model