Author(s)

Huang Jianbiao

Corresponding Author

Huang Jianbiao

Abstract

Chinese traditional arts and crafts are an important part of Chinese culture. It is not only the cultural representative of Chinese civilization, but also an important force to enhance the soft power of Chinese culture. Chinese traditional arts and crafts have the characteristics of Oriental culture and artistic beauty, which are loved by more and more people. This article through perspective of the cultural connotation of traditional Chinese arts and crafts. This paper analyses the current situation of the development of Chinese traditional arts and crafts, and puts forward new strategies for innovation and development. Mainly through the integration of tourism industry, digital industry and folk industry to achieve three aspects. Let it promote the vigorous development of Chinese traditional arts and crafts industry.

Keywords

China; Traditional arts and crafts; Cultural perspective; Innovative development strategy