Author(s)

Hu Xing, Sheng Yinghong, Huang Junwei

Corresponding Author

Hu Xing

Abstract

Nowadays, in the environment of continuous development of information technology, the network characteristics of our social system are deepening gradually, during which the Internet plays a great role in news communication and has been paid more and more attention. Because Internet news communication is in line with people’s demand for information, the characteristics of convenient inquiry mode, fast inquiry speed and strong interaction make Internet news communication mode more and more popular. The new Internet news communication mode has changed the traditional mode of news communication, so that the audience are enabled to fully present their ideas through the Internet platform and the emergence and development of public opinion have been further promoted, while the burden of guiding public opinion is increasing. Therefore, this paper launches a detailed analysis of the public opinion guidance in the Internet news communication mode, hoping to provide reference for future professional research.

Keywords

Internet; news communication; guidance of public opinion