Author(s)

Zhang Weidi

Corresponding Author

Zhang Weidi

Abstract

With the increasing enrichment of culture and the popularity of cultural TV programs, the public's demand for enriching spiritual and cultural life is becoming more and more diverse. Cultural TV programs emerged under this cultural background. The current cultural TV programs, how to better use their platform advantages and professional characteristics, to close to the people, serve the people's livelihood, and guide life, not only need TV media workers to constantly innovate the communication mode, but also need to pay enough attention in the cultural field. Based on the current development of domestic cultural TV programs and taking the cultural TV programs of “China Poetry and Ci Conference 4th Season” as the object, this paper analyzes the dissemination and innovation of cultural TV programs under the influence of “pan-entertainment”. While realizing its entertainment function, it has become a carrier for spreading health, nobleness and knowledge, and has become a window for spreading positive energy, ensuring that cultural TV programs can better activate cultural connotations and promote Chinese traditional culture.

Keywords

Cultural TV programs; China Poetry and Ci congress; Communication and Innovation