Author(s)

Meng Cong

Corresponding Author

Meng Cong

Abstract

Traditional data processing thinking mode and technology can not meet the needs. Big data technology is entering our life with an irresistible trend. In this paper, the basic principles of the O2 O e-commerce model are elaborated, and the user data characteristics, data mining and analysis of the E-commerce model under the big data environment are analyzed, as well as the application of the big data in the E-commerce model. Then, the platform data is used to analyze the relevance of the data and recommend the products. Finally, the development opportunities of the business model in the big data environment are proposed.

Keywords

E-commerce; User data; Knowledge fusion