Author(s)

Yizi Jiang

Corresponding Author

Yizi Jiang

Abstract

In the face of favorite goods, consumers may not buy immediately, but be patient to wait for discounts. We call such a consumer as a strategic consumer. Different from myopia consumers, Strategic consumers will try to predict the price and promotion strategies of sellers to determine the appropriate purchase behavior. For businesses, the neglect of strategic consumers’ behaviors will bring huge economic losses. Therefore, it is important to study the impact of consumer behaviors on vendors and how to mitigate the impact of strategic consumers’ behaviors. This paper introduces the definition of strategic consumers’ behaviors and the specific behavior patterns, and analyzes the influencing factors of strategic consumers’ behaviors. Finally, it summarizes the research process of the mitigation strategy of strategic consumers.

Keywords

strategic customer behavior, inventory, capacity rationing, retailer.