Author(s)

Shuang Liu, Yi Han

Corresponding Author

Shuang Liu

Abstract

The arrival of the era of big data has brought important influence to all walks of life, but also to the ideological and political work of colleges and universities, including the influence of educational environment, educational subject and object, and educational carrier. This influence also brings opportunities and challenges to the ideological and political education of colleges and universities. Based on the big data environment, establishing the big data consciousness, developing the big data resources, using the big data method and constructing the big data platform, colleges and universities have become the only way to do a good job in Ideological and political education of College students. This paper reveals the connotation and challenges of Ideological and political education with big data, and explores the new direction of Ideological and political education development under the background of network big data era. It is of great significance for college counselors to carry out ideological and political education for college students.

Keywords

Big data; College students; Ideological and political education; Reform and innovation