Author(s)

Runlong Gu

Corresponding Author

Runlong Gu

Abstract

The rapid development of big data and artificial intelligence technology has penetrated into all aspects of people's lives, and the teaching mode and form of colleges and universities are also deeply affected. At present, there are some bottlenecks in the development of the mode of higher education, such as the lack of sense of classroom scene, the low function of curriculum system, the low completion rate of curriculum, the difficulty in ensuring the quality of curriculum, the increasing pressure on teachers to teach and the lack of social recognition. In view of this, this paper will use PEST analysis method and corresponding Porter's Five Forces Model to analyze the application of big data and artificial intelligence technology in university information teaching mode based on the current technology hotspot - big data and artificial intelligence technology, so as to provide power and reference for the upgrading of traditional classroom and the development of information technology.

Keywords

Big Data and Artificial Intelligence Technology; College Information Teaching; PEST Analysis; Porter's Five Forces Model Analysis; Teaching Model;