Author(s)

Wen Gan

Corresponding Author

Wen Gan

Abstract

With the popularity of mobile phones and the Internet, the network has become an integral part of people's lives. As the traditional livelihood of the industry, the apparel industry to fully use the network platform to promote, publicity, rally, marketing functions, and constantly establish, protect and enhance the brand influence and visibility, enhance the quality of Chinese clothing brand. This article mainly discusses the existing problems in the protection and development of Chinese clothing brand and puts forward some countermeasures and countermeasures for reference.

Keywords

Internet +; Network; Clothing Brand; Protection; Development