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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on the Construction of University Media Platform and the Innovation of Professional Practice Mode under Media Convergence

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DOI: 10.25236/ICRTPE.2019.106


Zuowei Zhao

Corresponding Author

Zuowei Zhao


With the advent of the new media era, the media ecology and media pattern have evolved drastically. The process and characteristics of news communication activities in the traditional media era have not adapted to the development requirements of new media. In the age of media integration, it is necessary to be a versatile journalist editorial talent who is proficient in new media technologies. This will force college journalism majors to carry out teaching reforms. The use of efficient media platforms for professional practice teaching should become a top priority. This paper attempts to give an innovation model and reform path for the extracurricular practice platform of journalism majors in China in the new era.


Media integration; news professional; media platform; practical teaching; innovation