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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

The Positive Role of Media Literacy Education in the Cultivation of Innovative of Talents in Journalism and Communication

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DOI: 10.25236/ICRTPE.2019.105


Zhou Yang

Corresponding Author

Zhou Yang


In the era of media integration, media literacy is an important part of the training of innovative talents for journalism and communication that has been increasingly valued by the media industry, Media literacy education is of great practical significance for improving the training methods of journalism and communication talents and creating a better media content. Based on this perspective of the media literacy education, the author has conducted an in-depth discussions on how to promote the cultivation of innovative talents in journalism and communication, aiming to provide more valuable reference for the majority of journalism and communication peers.


Media literacy; Journalism and Communication; Innovation; talent development