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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research based on Constructing Multi-Learning Evaluation System of Secondary Vocational Marketing Courses from the Perspective of Integration of Production and Education

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DOI: 10.25236/ICRTPE.2019.104

Author(s)

Zhang Qian

Corresponding Author

Zhang Qian

Abstract

The teaching method of the vocational colleges under the perspective of integration of production and education are more responsive to the requirements of time than the traditional teaching methods, while closely following the national policy of the teaching methods of the vocational colleges under the perspective of integration of production and education that can better highlight the purpose and quality of vocational education. Therefore, vocational colleges should also keep in pace with time and the evaluation system of the students' learning quality for continues innovation and improvement. So this paper mainly studies the multi-learning evaluation system of the mid-market marketing course under the perspective of the integration of production and education combined with the actual case of the daily teaching in secondary vocational marketing course which can provide a reference to effectively improve on the quality of the vocational education.

Keywords

Production and education integration; Secondary position; marketing; Multi-learning evaluation