Author(s)

Shuxin Wang, Wenjun Li

Corresponding Author

Shuxin Wang

Abstract

With the continuous updating and improvement in the era of big data, ideological and political education has gradually shifted from physical communication, media communication, cultural communication and active communication to network communication and data communication reform. Based on the perspective of new media, this paper will study the carrier reform and countermeasures of ideological and political education in the era of big data. This paper analyzes the current situation of the transformation and reform of ideological and political education carriers, and puts forward corresponding improvement countermeasures. The results show that with the continuous progress of China's era, the arrival of the new media era brings opportunities and challenges to the ideological and political education of colleges and universities in China. We must understand how to effectively combine college ideological and political education with carriers in the era of big data, and find effective countermeasures for the transformation of ideological and political education in colleges and universities in the era of big data, in order to facilitate ideological and political education in colleges and universities.

Keywords

New media; big data; ideological and political education