Author(s)

Xing Liang, Zhang Ping

Corresponding Author

Zhang Ping

Abstract

Enhancing the affinity of Ideological and political education has become an important part of higher education research. At present, the teaching method of Ideological and political education in Colleges and universities still has the problem of students' low interest in learning, and further research is needed to improve the affinity of Ideological and political education. Firstly, the paper analyses the coupling between new media and ideological and political education, and points out that the improvement of affinity in teaching is beneficial to students' interest in learning, to build harmonious teacher-student relationship and to create a harmonious campus. In teaching, we should adopt a scientific way of Ideological and political education and constantly break through the traditional mode of education. Then it puts forward the countermeasures to enhance the affinity of Ideological and political education in Colleges and universities from the perspective of new media: building a learning ideological and political team, building campus network culture, Innovating Ideological and political work ideas, Innovating Ideological and political work carriers and expanding ideological and political work channels.

Keywords

New media; Ideological and political education; Affinity; Countermeasure