Author(s)

Zhao Rong

Corresponding Author

Zhao Rong

Abstract

At present, in the process of rapid development of international trade, cross-border e-commerce achieves zero limitation in space and time, which makes goods in different countries and regions change spatially. With the rapid development of cross-border e-commerce industry, there is a growing demand for cross-border e-commerce talents. However, at present, China's cross-border e-commerce is still in the primary stage of development, and the importance of cross-border e-commerce personnel training is not high, resulting in the shortage of cross-border e-commerce professionals and other issues. Therefore, from the perspective of industry-university-research, with the help of Industry-University-Research platform, this paper actively carries out research and entrepreneurship work, optimizes its professional curriculum system, deepens the school-enterprise cooperation mechanism, and improves the teachers 'strength, so as to improve the quality of personnel training and meet the needs of enterprises and society.

Keywords

Industry university and research; Cross-border e-commerce; Talent demand; Training strategies