Author(s)

Chen Hui, Liu Qi

Corresponding Author

Liu Qi

Abstract

In the process of international trade, cross-border e-commerce, as a new type of business and an important source of power, is very important for the development of foreign trade enterprises. At present, China's cross-border e-commerce personnel training still has some problems, such as inadequate professional construction, weak teachers and lagging training mode, which cannot effectively connect with the talent needs of cross-border e-commerce enterprises, and is not conducive to the development of cross-border e-commerce. In view of this, this paper analyses the problems of cross-border e-commerce personnel training, and puts forward innovative ways of cross-border e-commerce personnel training from the perspective of industry, University and research, in order to improve the quality of university personnel training and meet the needs of society and enterprises.

Keywords

Industry-University-Research; Cross-border E-commerce; Talent; Culture; Innovation Path