Author(s)

Yang Fan

Corresponding Author

Yang Fan

Abstract

With the vigorous development of China’s economy in the new century and the growing cultural needs of people, the public is now transforming from basic demand-oriented to entertainment demand-oriented. Consumers’ requirements for products are also increasing day by day. People are no longer only satisfied to meet basic physiological needs, but require to meet more brand value needs and aesthetic needs. On the basis of this objective reality, the curriculum of visual communication major came into being, which is design-oriented. Teachers mainly teach students how to impart cultural value and brand value to the audience through visual impression, which makes it easier for the audience to accept the information that the designer wants to convey to the audience. In this paper, how to construct the curriculum of visual communication major is studied, and from the perspective of practice, the basic ways of the curriculum construction of visual communication are discussed.

Keywords

Visual communication; design; curriculum construction; analysis