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Web of Proceedings - Francis Academic Press

A Study on Business Model Evaluation System for Poverty Alleviation by E-commerce

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DOI: 10.25236/ICSM.2019.058

Author(s)

Yan Jinjiang, Xia Yufei, Wang Jingyou, Liu Jiting

Corresponding Author

Wang Jingyou

Abstract

Since the 21st century, after 20 years of rapid development, China’s e-commerce has become very mature, bringing great convenience to people’s lives, and more importantly, solving the problem of economic development in poor and remote areas with inconvenient transportation. In order to build a well-off society in an all-round way by 2020, China has already incorporated e-commerce into the poverty alleviation strategy system and taken it as an important poverty alleviation strategy. Based on Osterwalder’s canvas of business model, this paper combs the literature, analyses the connotation of e-commerce poverty alleviation, business model and its evaluation, and constructs the evaluation system model of e-commerce poverty alleviation business model by AHP and fuzzy comprehensive evaluation, and studies the construction and application of the evaluation system of e-commerce poverty alleviation business model. The representative W county is selected as the application object, and its business model of e-commerce poverty alleviation is evaluated. The conclusion is that the score of the business model of e-commerce poverty alleviation in W county is 82.68. Through the analysis of the evaluation results, seven suggestions for development and improvement are put forward for the indicators with lower scores.

Keywords

Business model canvas; analytic hierarchy process; evaluation of e-commerce; poverty alleviation business model