Author(s)

Qi Li, Pai Wang and Yiqing Huang

Corresponding Author

Pai Wang

Abstract

Under the Belt and Road Initiative, the economic and trade relations and cooperation in engineering projects among the countries along the route have been further strengthened, and Hunan construction machinery enterprises are facing new historical opportunities for international development. Due to the lack of import demand in overseas markets, the low degree of cooperation between enterprises and the deficiency of internationalization of talents and the lack of optimization of business sector structure, Hunan construction machinery enterprises will face a series of challenges in the process of internationalization. According to these problems, this paper puts forward some improvement measures from the perspectives of entry strategy, industrial chain strategy, human resources strategy and product strategy, respectively, to adjust the way of entering overseas markets to further strengthen cooperation among affiliated enterprises, improve the degree of internationalization of enterprise talents and expand and optimize overseas business sectors, so as to optimize the internationalization strategy of related enterprises and promote their further development.

Keywords

Internationalization Strategy; Construction Machinery Enterprises; Belt and Road Initiative; Hunan Province