Author(s)

Honglei Rui

Corresponding Author

Honglei Rui

Abstract

Based on the problems existing in China-ASEAN tourism cooperation, such as narrow scope, insufficient depth, single mode, and lack of balance, this paper analyzes the opportunities of China-ASEAN tourism cooperation in the New era from three aspects: China's further opening policy, the increasingly national strategic tourism development in the New Era, and the development of China's tourism to high-quality tourism. It also analyzes the challenges faced by China-ASEAN tourism cooperation in the New Era from the following four aspects: the resistance faced by China-ASEAN cooperation, the global problem of over-tourism, the lag of informatization level and the inadequacy of tourism service foundation. Then, it puts forward four countermeasures and suggestions, including strengthening the in-depth docking of development strategies, building an eco-tourism community, promoting the integration and development of Internet plus-ASEAN Tourism and the construction of China-ASEAN smart tourism.

Keywords

New Era; China-ASEAN; Tourism Cooperation