Author(s)

Zhiming Shang

Corresponding Author

Zhiming Shang

Abstract

In recent years, the corporate strategic philosophy that is based on customer demand (referred to as “demand-based view”) has been valued by more and more scholars and enterprises as an emerging strategic management theory. This paper reviews theories of demand-based view and strategic transformation, then constructs a mechanism model of strategic transformation process based on this view, and demonstrates the model by case study. It concludes that the successful strategic transformation begins with a deep understanding of customer demand, strategic positioning plays a connecting role in strategic transformation, and that the transformation and reconstruction of corporate value chain is vital to the success of strategic transformation, and it also provides a prospect for future research.

Keywords

Demand-based view; customer demand; strategic transformation; strategic positioning; transformation and reconstruction of value chain