leveraging Digital Platform Ecosystem Evolution:Examining Micro-Strategies in JD XTL Case
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DOI: 10.25236/ICSM.2019.021
Author(s)
Yiling Fang, Guangjin Li
Corresponding Author
Yiling Fang
Abstract
Digital platform ecosystem (DPE) have revolutionized digital economic era by enabling new forms of collaboration, needs to develop to ensure long-term sustainability. However, little attention has been paid to a comprehensive understanding of how core firm leveraging and managing digital platform ecosystem evolution. To address this knowledge gap, we conducted a case study of JD XTL, one of the china’s largest online e-commerce ordering portal to examine DPE evolution process .Our findings show that, JD has leveraged digital platform ecosystem evolution that links closely with micro-strategies actions: (1) Key platform strategies, (2) digital capabilities, (3) ecosystem structure. Our process model capture management strategies which practitioners can choose from when addressing various challenges.
Keywords
Digital platform ecosystems evolution; Platform strategies; Digital capabilities; Ecosystem structure