Author(s)

Yiling Fang, Guangjin Li

Corresponding Author

Yiling Fang

Abstract

Digital platform ecosystem (DPE) have revolutionized digital economic era by enabling new forms of collaboration, needs to develop to ensure long-term sustainability. However, little attention has been paid to a comprehensive understanding of how core firm leveraging and managing digital platform ecosystem evolution. To address this knowledge gap, we conducted a case study of JD XTL, one of the china’s largest online e-commerce ordering portal to examine DPE evolution process .Our findings show that, JD has leveraged digital platform ecosystem evolution that links closely with micro-strategies actions: (1) Key platform strategies, (2) digital capabilities, (3) ecosystem structure. Our process model capture management strategies which practitioners can choose from when addressing various challenges.

Keywords

Digital platform ecosystems evolution; Platform strategies; Digital capabilities; Ecosystem structure