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Web of Proceedings - Francis Academic Press

Evaluation System Construction and Empirical Study of Industry Competitiveness of Urban-type Rural Tourism--A Perspective of Rural Revitalization Strategy

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DOI: 10.25236/ICSM.2019.010

Author(s)

LI Zhi-wei, LI Wei, and ZHAO Zhi-feng

Corresponding Author

ZHAO Zhi-feng

Abstract

Under the background of Rural Revitalization Strategy and Building Beautiful China, rural tourism has become a hot topic as it is a feasible way for building beautiful countryside and for the development and revival of villages and towns in China. Based on the research and analysis of the related literature of urban-type rural tourism and industry competitiveness, this article constructs an urban-type rural tourism industry competitiveness evaluation system, conducts empirical research on the urban-type rural tourism destinations in Chongqing, and determines the weight of the indicator system. Based on the research results, this article elaborates on the hierarchical relationship and the degree of importance of the indicator system. According to the general requirements of the Rural Revitalization Strategy, this article proposes the urban-type rural tourism industry competitiveness promotion strategy, aiming to provide a basis for the development and evaluation of urban-type rural tourism in Chongqing.

Keywords

Urban-type rural tourism; Tourism Industry; Competitiveness