Author(s)

Zhang Lin

Corresponding Author

Zhang Lin

Abstract

the old globalization is on the decline, and new global dynamics are beginning to emerge. Regional economic integration, an important component of globalization, has entered a period of rapid and critical development, which provides important opportunities for the development of major economies, especially emerging market countries. Local companies in emerging market will be closer to the world market and will have more interaction, connectivity and engagement with foreign companies. In order to “go out” and most important, hold their own positions, local companies in emerging markets should actively think about how to use their core competitiveness to cope with external competition and how to choose and adjust their growth strategies in a hyper-competitive environment. Therefore, at the level of the corporate strategy, this paper sorts out and reviews the relevant literatures of foreign scholars on the types of strategic choices of local companies against foreign competition, and finally puts forward the overall framework and key content of the research on coping strategy typologies of local companies. This paper is supposed to provide a theoretical basis and a choice of strategic typologies for local companies against foreign competition, and accordingly to bring more valuable references for local companies in emerging markets when competing with foreign Multinationals.

Keywords

Coping strategy typology; Local Company; Foreign competition