Author(s)

Jianbin Chen and Shujun Liu

Corresponding Author

Jianbin Chen

Abstract

The joint creation of value can strengthen tourism enterprises’ competitiveness. Fulfilling social responsibility is of great significance to create value for all stakeholders. The authors discuss the operating mechanism of value co-creation of tourism corporate social responsibility (CSR), focusing on the co-creator of value, the theme (value point), and the activities of certain organizational forms to study the impact of value co-creation of tourism CSR. Based on analyses of the reliability, validity, and regression of the data the authors collected by a questionnaire survey, they found that selecting right stakeholder, theme, the activities of certain organizational exert significant positive impact on the value co-creation of tourism CSR.

Keywords

Stakeholder selection; theme; the activities of certain organizational forms