Author(s)

Hong Yang, Naihan Guo

Corresponding Author

Hong Yang

Abstract

The relationship between retailers and suppliers is an important link in supply chain management. With the formation of buyer's market, the competition between suppliers and retailers is becoming increasingly fierce. This paper uses Cournot model and Bertrand model to study how suppliers enhance their competitiveness from the perspective of quantity supplied and price to obtain more profit distribution rights in supply chain.

Keywords

Supply chain; Cournot model; Bertrand model; quantity supplied; price competition