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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Application of Emotional Ideas on Visual Communication Design

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DOI: 10.25236/humal.2017.18


Dan Chang

Corresponding Author

Dan Chang


Designing is already one of the trends of modern design. The existing design no longer only satisfies the visual feeling of function and people's surface, but transmits some affective experience to consumers and viewers through visual language. In this paper, the visual communication design, which is closely related to people's daily life, as the design of the carrier into the emotional design of the specific carrier, hope that through the theoretical analysis of emotional design and the exploration of outstanding cases at home and abroad to explore the emotional design of visual communication ideas Performance, application method to improve the current domestic visual communication design works of indifference, monotonous phenomenon, designers and consumers play a reference and guiding role.


Application Study, Emotional Ideas, Visual Communication Design