Author(s)

Yingcheng Xu, Yibin Wang, Xiuli Ning, Ruyi Ye

Corresponding Author

Yibin Wang

Abstract

With the sufficient consideration to Web information characteristics of consumer products’ quality, this paper establishes the influence evaluation model of Web quality information for Consumer Products based on four dissemination channels, such as web portals, forum, blogs and microblog etc. What’s more, it combines entropy weight method with gray theory to put forward the multilevel gray entropy Comprehensive Influence Evaluation Model of Web Quality Information for Consumer Products. In conclusion, the paper takes “Anxin Floor Event” as an example to carry out the empirical research so as to verify the validity and feasibility of evaluation model.

Keywords

Quality information, consumer products, Web, influence evaluation