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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Analysis of Rural E-commerce Evaluation in Heilongjiang Province Based on Entropy Weight Method

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DOI: 10.25236/icemit.2019.024

Author(s)

Zeguo Qiu, Yi Yang

Corresponding Author

Zeguo Qiu

Abstract

In order to promote the healthy development of rural e-commerce in Heilongjiang Province, on the basis of summarizing the domestic and international research results, and integrating the regional characteristics of logistics development, residents' living standards and economic benefits in Heilongjiang Province, this paper proposes a rural e-commerce evaluation model based on entropy weight method in Heilongjiang Province. The empirical analysis was carried out with relevant data from 2010 to 2017. The study found that rural e-commerce has a good overall implementation effect in Heilongjiang Province, which can effectively promote the steady growth of the rural economy and promote the smooth progress of rural economic supply reform.

Keywords

Rural e-commerce, entropy weight method, e-commerce evaluation