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Study on the Intercultural Communicative Competence from the Perspective of the Silk Road Social Pragmatic Failures

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DOI: 10.25236/humal.2017.07


Yuanmin Zhang, Gailin Liu

Corresponding Author

Yuanmin Zhang


Silk Road is a trans-Asia, connecting the Eurasian continent's international channel, is a bridge between Chinese and Western cross-cultural communication. "Silk Road Economic Zone" and "21st Century Maritime Silk Road" together "together all the way" is an important strategy for China in the new era, for China, along the Silk Road countries and countries around the world are of great significance. Based on the theory of pragmatics, this paper analyzes the social pragmatic failures in cross - cultural communication on the Silk Road from the perspective of cultural differences and how to improve the cross - cultural communication ability on the Silk Road.


Silk Road, Social Pragmatic Failure, Intercultural Communicative Competence