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The Status Quo and Countermeasures of New Media Operation Risk Management

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DOI: 10.25236/meici.2019.095


Ruiqing Zhai

Corresponding Author

Ruiqing Zhai


With the rapid development of modern technology, new media represented by WeChat, Weibo, APP, etc. have also flourished. The new media is a relative concept. It is a new media form developed by traditional media such as newspapers, radio, television, etc., using a more democratic and individualized expression, fast and quick message push, and providing users with information and entertainment services. . Research on the new transformation of new media is still lacking. The main purpose of this paper is to study the risk of new media operations and provide a reliable strategy for the development of new media operations. This paper mainly analyzes the existing risks of new media operations, and proposes corresponding development methods for this risk to find out the countermeasures for new media operations.


New media operations, Operational risks, Improvement measures