Author(s)

Linmeng Liang

Corresponding Author

Linmeng Liang

Abstract

In recent years, with the implementation of the national "Internet +" strategy, network technology and financial market continue to be combined, China's online financial market has been rapidly developed, showing a number of outstanding Internet financial enterprises represented by alipay and tenpay, injecting new vitality into China's financial market. With the increasingly frequent activities of online financial customers, the efficiency of social capital operation and residents' financial service experience continue to improve. But at the same time, the online financial market also presents a series of problems such as leakage of customers' personal information and online financial fraud. Based on the current situation and existing problems of the maintenance of Internet users' personal information under the background of Internet finance, this paper discusses the countermeasures to strengthen the maintenance of Internet financial personal information, hoping to further improve the ability of Internet users to maintain personal information under the environment of Internet financial life.

Keywords

Network finance, Personal information, Privacy protection