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Research on Promotion Strategy of Business Platform Based on Behavioral Economics

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DOI: 10.25236/meici.2019.088


Wei Lan

Corresponding Author

Wei Lan


With the rapid development of e-commerce in China, enterprises have begun to pay attention to investment in the field of e-commerce. China's e-commerce industry has achieved rapid development, and online shopping has become an indispensable part of many people's lives. From a personal perspective, the rise of online shopping has not only brought huge benefits and convenience to people's lives, but also changed people's consumption habits and lifestyles. The survival and development of the e-commerce platform is closely related to the marketing strategy of the platform. This paper firstly introduces behavioral economics and e-commerce, analyzes the consumer behavior based on promotion, and proposes a strategy based on behavioral economics.


Behavioral economics, E-Commerce platform, Promotion strategy