Author(s)

Hong Zhu

Corresponding Author

Hong Zhu

Abstract

Ideological and political educators have a good image, which is the basis and guarantee for the effective implementation of ideological and political education. Under the background of the new era, the changes and development of the society pose new challenges to the ideological and political education, and also require the ideological and political educators to adjust their image in time to meet the requirements of the new era. This paper studies the image-building of ideological and political educators in the new era from the perspective of public relations, with a view to reshaping their good inner image, external image and comprehensive image, and effectively enhancing the effectiveness of ideological and political education.

Keywords

Public relations, Ideological and political educators, Image-building