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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Growth Path of Small and Micro Enterprises under Innovation-driven Development Strategy

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DOI: 10.25236/meici.2019.043

Author(s)

Wei Zheng

Corresponding Author

Wei Zheng

Abstract

Under the strategy of innovation-driven development, all walks of life have entered a period of rapid development, and the market competition environment of enterprises is more intense. For small and micro enterprises, whether they can actively transform and upgrade under the guidance of innovation-driven development strategy, improve product services and enhance marketing level directly relates to the sustainable development of enterprises. By putting forward the main problems in the growth path of small and micro enterprises under the strategy of innovation-driven development, analyzing the impact of innovation-driven development strategy on the growth path of small and micro enterprises, combining with the opportunities and challenges in the growth path of small and micro enterprises under the strategy of innovation-driven development, the paper puts forward the strategy of innovation-driven development of small and micro enterprises under the strategy of innovation-driven development. Micro-enterprise strategy and innovation growth path. It is concluded that the growth path of small and micro enterprises under the strategy of innovation-driven development in the future includes: first, giving full play to the role of market-led innovation; second, strengthening the synergy among innovation subjects; third, strengthening the cross-development of innovation finance; fourth, improving the cultivation mechanism of innovation carriers; and fifth, improving the soft environment of innovation and development.

Keywords

Innovation-driven development strategy, Small and micro enterprises, Growth path research