Study on operation strategy of dragon boat race from the perspective of sports industry
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Hongchun Jia, Songbo He , Xiangdong Ding
Dragon Boat race is an important folk traditional sports in China. It is a sports project which combines Chinese traditional culture, history and sports. The Dragon Boat Race at the national and local government macro-control, based on market mechanism, the competition of rational and effective allocation of resources, in order to improve the competitive level of the dragon boat and create economic benefits, and gradually form a national organic combination with social structure, help the development of the sports industry.
Dragon Boat race, Operation strategy.